Since last year, the image study has offered two rankings per category: the rating by the operators of small fleets (up to 10 commercial vehicles) and the image assessment by operators of medium-sized and large fleets (11 commercial vehicles and over). A brand which wins the Image Award in both rankings is considered to be the unchallenged winner of the category concerned.
Mercedes-Benz has emerged as the most popular commercial vehicle brand. As in 2010, the Mercedes-Benz vans scooped the title of "Unchallenged Winner" once again in the Vans category. The commercial vehicles from Mercedes-Benz also lead the field in the Trucks category.
“A particularly gratifying outcome for the Stuttgart-based commercial vehicle specialists was its choice as the most popular commercial vehicle brand among "Young Logistics Professionals,” Daimler says. “In a special poll of 4000 junior members of the logistics profession, the future decision-makers who are currently aged up to 32 identified the vans sporting the Mercedes star as their favourites.”
As in the previous year, the telematics solutions from Daimler FleetBoard to enhance the economic efficiency of commercial vehicle fleets took first place in the Telematics category once again in 2011.
Finally, Mercedes-Benz Charterway remains the number one among transport companies, forwarding agents and internal works transport operators through its three product lines (Charterway Service, Charterway Service Leasing and Charterway Rental).
All 107 of the brands selected by VerkehrsRundschau for the image ranking are among the market leaders in Germany in terms of market share and public perception.
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