Daimler Buses' Sales Grow in 2010

With the performance figures for the buses division released on Thursday, the image of German auto group Daimler is now complete: 2010 has been, for all intents and purposes, a great year to sell, one which came just in time to pick up the pieces left over by the 2009 auto storm.

Not comparable in any way with the passenger car division, or the truck division, for that matter, Daimler Buses played its part in making the mother group hope for a record 2011. Overall, the market was avid enough to absorb 39,118 Daimler chassis and complete buses (the overall bus market for the year was 305,000 units, meaning Daimler represents more than 10 percent of that), a number which by itself beat the 2009 counter performance by 20 percent.

From the financial view, the division was able to convert the 39,118 units into EUR4.6 billion in revenues and an EBIT figure of EUR215 million, both figures well above the numbers posted for the year before.

To help the division keep on the same track it started last year, Daimler plans to expand into new markets and get a better foothold on existing ones by launching new products.

“Daimler Buses is already the world’s most profitable bus manufacturer. Our goal now is to achieve a return on sales of six percent on average across the entire business cycle, and thus consolidate our benchmark position,” said Hartmut Schick, head of Daimler Buses.

"We will do this by fully exploiting existing growth potential in our traditional markets and by further expanding business in new ones. We will also extend our technological leadership.”
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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