Daimler Buses Returns to Making Money in 2013

Hartmut Schick, Head of Daimler Buses. 6 photos
Photo: Daimler AG
Daimler BusMercedes-Benz CitaroMercedes-Benz BusHartmut Schick, Head of Daimler Buses.Hartmut Schick, Head of Daimler Buses.
A rather significant increase in unit sales and an EBIT (Earnings Before Interest and Taxes) a bit above the previous years have made Daimler Buses to return to profitability in 2013.
“Our efforts have paid off,” said Hartmut Schick, Head of Daimler Buses, referring to the division’s business development. “We achieved the turnaround, which offers proof of the type of performance the entire team at Daimler Buses is capable of. We want to continue this successful development in 2014 by achieving further growth.”

The buses division recorded an operating profit of EUR 124 million, with sales rising by five percent and revenues increasing by four percent in 2013. The news comes after Daimler Buses posted at operating loss of no less than EUR 221 million back in 2012.

In 2013 they sold 33,700 units compared to the 32,100 vehicles sold in the previous year, while revenues increased to EUR 4.1 billion from the EUR 3.9 billion in 2012.

Believe it or not, but over half of all buses sold in Germany in 2013 were manufactured by Daimler, with their market share increasing to no less than 51.2 percent. As far as the entire Western Europe goes, the market share for the German giant was the highest ever recorded by Daimler Buses at 30.8 percent.

Last year was also good for the division in Latin America, where Daimler Buses maintained its leading market position with a share of no less than 41.6 percent, despite Brazilian demand situating bellow expectations due to the political situation in the country.

The goal for the company in 2014 is to increase unit sales overall and maintain its leading position for large buses, as the European sales are expected to neither increase or decrease.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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