Daimler AG Adopts Shorter Work Plan

After most of the car manufacturers in the world faced the situation of shutting down their manufacturing plants or adopting shorter work programs, it's now time for the Germans to do the same.

The German producer's main manufacturing plant in Sindelfingen will take from January 12 less work weeks. Deputy Chairman Erich Klemm said that two thirds of the production workers will be affected by the move, he is currently trying to ensure that the workers will get at least 90 percent of their regular wages.

The act of the German manufacturer comes as a surprise, because not so long go Daimler stated that sales in China grew by approximately 54 percent when compared to the same period from a year before. Daimler sold more than 32,000 units in China, Macau, Hong Kong.

It seemed at the time that Daimler found the perfect marketing strategy to avoid financial losses and to minimize the consequences of the global economic crisis. Looking at current global situations it was merely a matter of time until even the German economy suffered major setbacks.

Daimler will now have to work on different marketing strategies to raise productivity, reduce costs and avoid unemployment and unwanted car stock.