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Dacia Tries To Conquer Europe with LCVs

Dacia plans to conquer Europe using the small step method, by introducing the Logan Pick-up and the Logan MCV (van) in the LCV segment.

The two cars are based on the Logan, which is a small size saloon car that offers air con, electric windows and a stereo and costs a bit less than you would expect. The car was designed to be cheap and give you all that you need from a car. It sort of resembles the entry levels mobile phones, the ones that cost $1 and don't have GPS, coffee machines, and 10 megapixel cameras.

The Logan is a car and that's all it is. These models are already offered in Romania and Bulgaria, since February and March 2008, and they coped well. The logan MCV has a load volume of 2.5 cubic meters and Dacia say that it “sets new standards in terms of price per cubic meter”.

The Logan Pick-up wants to be a practical and cheap alternative to other cars of its type because its cargo payload of 800kg and 1.8 meter load length, and of course the price. Just when you thought that it is all over with the “features”, the Logan surprises you with the additional 300 liters of storage space behind the seats.

The Dacia LCV will be commercialized in Europe with a 3 year, or 100,000 km warranty, the same as all the other Renault cars, so you can be forgiven for thinking that these cars are actually Renaults with different names.

Another feature is their friendliness to the environment because 95% of each car is recoverable by weight, contain 5% recycled plastic and both qualify for the Dacia Eco signature.
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