autoevolution

Dacia Sales in 2013 Topped Mazda, Honda and Chevrolet

New passenger car registrations took another dive in the 2013 European market, with figures showing a decline of 1.7%. This marks the sixth consecutive year of negative figures in the European Union.
Dacia Duster 1 photo
However, it's not all bad news. in December, most EU markets posted growth, the largest year-on-year increase since December 2009. The results were still the third lowest to date for the last month of the year, but show stability is being found in the market.

Most automakers posted flat figures for the year, but Dacia's sales results stood out, with a 23.3% annual increase to 289,016 units. The results can be attributed to the brand's launch in Britain, the second largest auto market in the the region, as well as a completely new lineup of affordable cars.

Dacia's 23% sales increase helped Renault Group end the year with a 4.4% increase to 1,311,406 cars, this despite the diamond brand posting losses. What's interesting is that the Romanian brand has almost 300,000 sales, which places them well in front of much better known car companies.

VW group's SEAT brand did post an 11.3% increase, but their 279,460 sales in the EU are about 10,000 short of Dacia's. General Motor's ailing Chevrolet brand posted an 18% lost in 2014. With just 138,545 sales, Chevy are less than half of those achieved by the Romanian car brand. Mazda with 133,464 sales or Honda with 131,411 are two more examples of mainstream car brands that sold less than Renault's budget brand.

 Download: EU new car registration 2013 (PDF)

 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories