Photo: Cupra
A year and a half ago, SEAT announced it is giving its Cupra high-performance division a chance to follow its own path by spinning it off into a brand of its own. Now, as the new company is getting ready to launch its first purpose-made cars, work on the its new headquarters has begun.
The place where all the Cupra magic will happen is Martorell, Spain. There a new building will be erected to house the brand’s central offices, while the site that was until recently known as SEAT Sport will become the Cupra Racing Factory.
According to Cupra CEO Wayne Griffiths, work on both facilities is to be completed by the end of the year so that operations can begin in the early months of 2020 and put the carmaker on track toward the doubling of sales.
“The Cupra headquarters will signal the culmination of our consolidation as an independent brand,” said the CEO in a statement.
“As our goal is to double sales in the next two to four years, having our own facilities will allow us to increase our staff to over 100 employees and will give us strength to grow our tribe of car enthusiasts around the world”.
The crown jewel possession of the Spaniards will be the Racing factory, the place where future Cupra race cars will be developed. It is also the place from where the e-Racer will be sourced when Cupra is ready to enter an electric touring competition.
The e-Racer is based on a Leon TCR Cup Racer and uses a battery pack and motors on the rear axle that develop 680 horsepower, 330 hp more than the car it is based on.
The extra power makes the additional 400 kg of the car feel like a feather as it's acceleration figure has been rated at under 3.2 seconds.
For now, Cupra did not say what other race cars it is working on,
According to Cupra CEO Wayne Griffiths, work on both facilities is to be completed by the end of the year so that operations can begin in the early months of 2020 and put the carmaker on track toward the doubling of sales.
“The Cupra headquarters will signal the culmination of our consolidation as an independent brand,” said the CEO in a statement.
“As our goal is to double sales in the next two to four years, having our own facilities will allow us to increase our staff to over 100 employees and will give us strength to grow our tribe of car enthusiasts around the world”.
The crown jewel possession of the Spaniards will be the Racing factory, the place where future Cupra race cars will be developed. It is also the place from where the e-Racer will be sourced when Cupra is ready to enter an electric touring competition.
The e-Racer is based on a Leon TCR Cup Racer and uses a battery pack and motors on the rear axle that develop 680 horsepower, 330 hp more than the car it is based on.
The extra power makes the additional 400 kg of the car feel like a feather as it's acceleration figure has been rated at under 3.2 seconds.
For now, Cupra did not say what other race cars it is working on,
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