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Cristiano Ronaldo vs. Ferdinand Piech: Who Owns the Bugatti La Voiture Noire?

With a price tag of nearly $19 million, Bugatti’s latest insanity, the La Voiture Noire, is the most expensive new car in the world. Shown in the flesh – sort of - at the 2019 Geneva Motor Show in March, the car will make someone a really happy individual when it is completed in 2021 or 2022.
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But who is that certain happy individual? When the car was presented, word was it was intended for Ferdinand Piëch, grandson of Ferdinand Porsche and former chairman of the Volkswagen Group. If we are to trust the most recent rumors, that is no longer the case.

News surfaced this week of Juventus star Cristiano Ronaldo having made a payment for the car. Reports of this apparently originated from Spanish sport news outlet Marca, which did not provide any source for its claims.

Ronaldo is a huge car fan and the owner of an impressive collection of motorized vehicles, including Bugattis lesser than the La Voiture Noire.

It’s unlikely we’ll ever know the true owner of the car, at least not until someone snatches a photo of it being driven down a road somewhere. And that it still some years away from happening.

So, what does this car have to offer for the huge price tag?

The answer is probably the fact that it is – and will remain – unique. Based on the Chiron and built as a nod to the Type 57 SC Atlantic of the 1930s, the car has also been created as a tribute to the brand’s history, in the year the carmaker celebrates its 110th anniversary.

Under its hood lies a less unique engine, the same 8.0-liter W16 unit fitted on the Chiron. It also develops the same amount of power, 1,500 hp.

Bugatti did not release the performance figures for the La Voiture, so perhaps it is there where the difference of many million dollars in price finds its justification.

 
 
 
 
 

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