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Corporate Customers Visit the Honda Swindon Factory

After Honda Racing Team drivers Matt Neal and Gordon Shedden got the chance to look behind the manufacturing process of the Civic, more than 300 customers from leasing companies and fleets visited the Honda car plant at Swindon last week.

Visitors were given an extensive tour of both production lines at the plant where Honda builds the Civic, CR-V and Jazz models, and took a look at the investment in new equipment and improvements made to the site over the past 12 months.

They also had the chance to test drive some of the vehicles produced in Swindon, including the 2010 CR-V model.

Furthermore, Grant McPherson, Director of Quality and New Models at the plant, outlined Honda’s ‘Change is a Chance’ strategy, as the corporate sales team from Honda UK provided a look at the company’s plans for the future.

“There has been great interest from our customers in how Honda handled the economic crisis in the UK,”
said Graham Avent, Manager – Corporate Operations. “It was fascinating for our guests to see how the production operation works first-hand, and to learn how the plant has been managed during the difficult conditions of the last year."

“From a corporate sales perspective, we also outlined how the tough decisions made at Swindon had a positive impact on Honda’s residual values, and explained our corporate strategy for the future,”
added Avent in a release.

Corporate customers were also given a sneak preview of the new Honda CR-Z sporty hybrid coupe, and they also had the chance to meet Honda Racing Team BTCC drivers.
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