Converj Concept to Enter Production as Cadillac ELR

Cadillac Converj/ELRCadillac Converj/ELRCadillac Converj/ELRCadillac Converj/ELRCadillac Converj/ELR
Cadillac has taken the wraps off its Converj electric car concept for the first time at the 2009 Detroit Auto Show and has since pondered the idea of turning it into a production vehicle. Despite the fact that recent info on the subject stated that we will see the Converj rolling on the street sometime in 2013, many remained skeptical.

Now, American auto giant General Motors comes to officially confirm the name and preliminary data of the production model that, according to a recent statement from the company.

Specifically, the Cadillac Converj Concept is moving forward as a production car that will be called the Cadillac ELR. The name points to the car’s electric propulsion technology, the automaker says.

Details on performance, price and timing are still sketchy at this point, but we do know it will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. When the battery’s energy is low, the ELR switches to extended-range mode to enable driving for hundreds of additional miles.

The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design. “There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said.

Another new Cadillac concept car will be unveiled to the world today, August 18th, at a special event prior to the annual Pebble Beach Concours d’Elegance.

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