Continental Buys Hoosier Racing Tire Corporation, Brand Will Live On

Continental has acquired Hoosier Racing Tire Corporation, an American manufacturer of specialty tires for racing applications.
Hoosier racing tire on manufacturing line 6 photos
Photo: Screenshot from YouTube
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If you have followed drag racing events or oval track racing, you surely have seen at least one set of Hoosier tires. The brand was founded in 1957 by Robert “Bob” Newton and his wife, Joyce.

Mr. Newton passed away four years ago, at the age of 85, which means he did not get to see the 50th anniversary of his company.

The company name will live on, as will the operations of Hoosier Tires, says Continental in a press release. Hoosier is known for making tires that are usually purchased by individuals, instead of full-on racing teams. Thanks to Hoosier, the American racing enthusiast has a tire of choice for almost 50 years.

The Newton family started the company in an old horse barn in South Bend, and the original plan was to make tires for Bob’s racing efforts. He discovered that regular street tires came apart during stock car racing, so he started recapping them and placing soft rubber on the contact surface. Soon after, Hoosier Tires was born.

Continental says that the acquisition of Hoosier Racing Tire Corporation is part of the company’s long-term growth strategy for 2025. The two names have worked together in the past years on various technical projects, some of them even focused on motorsport.

The executives at Continental felt that Hoosier shares a similar vision for the future, as well as a focus on sales excellence, so their continual search for talent led to the American company.

The representatives of Continental have stated that Hoosier Tire is well-positioned, and have pledged to continue the growth of the company and supporting their product development.

The statement regarding the deal also mentions that the current management team at Hoosier will pursue its job of handling the racing tire business, which should be good news for everyone involved.

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About the author: Sebastian Toma
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Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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