Crossovers are big business in Europe and the UK. Nissan is running away with the market, thanks to the success of the Qashqai and Juke, but there’s no shortage of cheap rivals, mainly from Asian manufacturers.
Yet there is one Korean crossover, that’s not a Kia or Hyundai, which deserves more attention. It’s the SsangYong Korando, and at £18,795, the Korando SX is supposed to be cheaper than all its C-segment rival in the UK market.
Whichever model you choose, the Korando offers a huge price advantage over its nearest direct competitors, saving from £2,805 to nearly £6,000 in one case,” says Steve Gray, marketing and communications director of SsangYong Motor UK. “Broadcasting this message on television is a massive investment by us, but it makes absolute sense and further demonstrates our commitment to invest in the brand and support our growing network of dealers. The campaign is designed to stop the audience in their tracks, and communicates a simple message very powerfully.”
Whichever model you choose, the Korando offers a huge price advantage over its nearest direct competitors, saving from £2,805 to nearly £6,000 in one case,” says Steve Gray, marketing and communications director of SsangYong Motor UK. “Broadcasting this message on television is a massive investment by us, but it makes absolute sense and further demonstrates our commitment to invest in the brand and support our growing network of dealers. The campaign is designed to stop the audience in their tracks, and communicates a simple message very powerfully.”
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