Photo: Mecum
When the new Bronco gets here (not long, now), it will be a car of its time. That means it will be packed with all the latest hardware and software, screens, dials, driver-assist technologies, and so on. And it’s only natural for it to be so gifted, but it kind of spoils the fun of driving the Bronco like Al Cowlings once did.
For what is worth, Broncos were never out of the picture. Despite Ford not rolling new ones for years, old Broncos rolled on their own, being sold, bought and customized, and in the process keeping the nameplate’s legacy alive. Testimony to that are the countless restored, resto-modded, custom-built SUVs by this name taking the world by storm.
Two big auctions are in progress these days in the U.S., the one by Barrett-Jackson in Scottsdale, Arizona, and the one by Mecum in Kissimmee in Florida. Both have their fair share of Broncos on the lot, some of which will sell, others that will probably not.
On the Mecum list there was on Thursday (January 9) a 1977 Bronco remade by RBR Restoration. It failed to sell on the designated day for whatever reasons, but appearance is probably not one of them.
Despite being a 1977 model year, this Bronco is by all intents and purposes brand new, as the work on it ended in 2019, following hours upon hours of work and an investment of about $125,000.
The changes made to this car mostly have to do with the road stance and interior appointments. The car rides on power coated chassis and suspension, lifted by 3.5 inches by means of Bilstein off-road shocks. A Dana 44 front axle is on deck to work together with the Ford 9 inch rear axle.
A single Dakota Digital gauge is fitted on the dashboard, to the left of the steering wheel, and a small screen is located on the center console controlling, among other things, a custom stereo system.
The resto-modded Bronco will remain listed for sale on the Mecum, wearing the Bid Goes On tag. That means that, because the car didn’t sell, interested customers can now negotiate for it.
Two big auctions are in progress these days in the U.S., the one by Barrett-Jackson in Scottsdale, Arizona, and the one by Mecum in Kissimmee in Florida. Both have their fair share of Broncos on the lot, some of which will sell, others that will probably not.
On the Mecum list there was on Thursday (January 9) a 1977 Bronco remade by RBR Restoration. It failed to sell on the designated day for whatever reasons, but appearance is probably not one of them.
Despite being a 1977 model year, this Bronco is by all intents and purposes brand new, as the work on it ended in 2019, following hours upon hours of work and an investment of about $125,000.
The changes made to this car mostly have to do with the road stance and interior appointments. The car rides on power coated chassis and suspension, lifted by 3.5 inches by means of Bilstein off-road shocks. A Dana 44 front axle is on deck to work together with the Ford 9 inch rear axle.
A single Dakota Digital gauge is fitted on the dashboard, to the left of the steering wheel, and a small screen is located on the center console controlling, among other things, a custom stereo system.
The resto-modded Bronco will remain listed for sale on the Mecum, wearing the Bid Goes On tag. That means that, because the car didn’t sell, interested customers can now negotiate for it.
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