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CLA to Bring at Least 60% Conquest Rate for MB USA

The most good-looking member of the Mercedes-Benz MFA (Modular Front Architecture) platform has taken every market it's been launched on by storm, the United States included.
Mercedes-Benz CLA 250 Edition 1 30 photos
Photo: Daimler AG
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America is a very important market for the CLA, and MB USA President and CEO Steve Cannon recently had a conversation with Autobytel about the nearby future of the “baby CLS” and he came out with a rather interesting quote.

Asked how big of a percentage of CLA customers will be new to the Mercedes-Benz brand, Steve Cannon said: “Sixty percent. It could be higher, but some of our customers are going to look at that car and go, ‘wow: I’ve been waiting for that from you guys for years.' We’re going against the last year of the C-Class life cycle. I’m not worried that the two will be complements to each other. [60%] is what the C-Class did, and [CLA] could probably do better.”

The only major problem for the Mercedes-Benz CLA in the United States might be posed by the manufacturer not allocating enough units for the exploding market demand.

Story via Autobytel
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
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