“A combination of excellence between the metropolis that represents design and fashion and the most attractive bike on the market,” the company says in a statement.
A partnership that, as stated by the Head of Tourism, Marketing and Regional Identity, Alessandro Morelli "proposes products that communicate the essence of the city: research, taste, excellence and innovation, making each of us true ambassadors of Milan."
The MV Agusta Brutale 990R in Milanese livery was the star of the press conference during which Letizia Moratti, Mayor of the city, also intervened.
The city skyline with the Duomo, the Castello Sforzesco and the Teatro alla Scala are part of the new logo that identifies the new “Brand Milano”, with the participation of MV Agusta as well as other major companies from the region of Lombardy.
The presentation is part of a larger project, that will include several initiatives such as the display of the Brutale 990R in Piazza Duomo.
The current MV Agusta Brutale 990R machine comes in three colors: pastel red, pastel white and pastel black, and distinguishes itself through a number of design elements.
The street bike is powered by a 998cc four cylinder, four stroke, DOHC engine, capable of delivering 139 horsepower at 10,600 rpm and 106 Nm (78 lb.ft.) at 8,000 rpm. The Brutale 990R is capable of reaching a top speed of 265 km/h (165.5 mph) at 11,600 rpm.
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