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Citroen UK Brings Couples Together on the Track With First Dates Reality Show

As regards speed dating, it doesn’t get any faster than this. The popular First Dates spinoff reality show, First Dates Hotel, is back on Channel 4 – and Citroen in the spotlight.
Citroen UK sponsors reality show First Dates Hotel, takes participants on the race track 65 photos
Photo: YouTube / Citroen UK
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Citroen UK and Channel 4 announced their sponsor partnership last December and, with the announcement, they promised original content to highlight the offers of the carmaker. There’s no better way to do so than on the race track.

For the show’s big return on the small screen, 3 wannabe couples are invited to what Citroen redefines as “speed dating,” at Citroen’s Brands Hatch rally stage. There, they meet with World Rally Championship driver Craig Been and the Citroen C3, to see if they can find love in the “fast lane.”

All 6 participants are taken for spins around the track, and their reactions well documented to be included on the show. Speaking of, much of the footage is recorded on the Citroen C3 in-built dashcam, the ConnectedCAM Citroen, and will be used in the actual show.

After the race, participants were treated to pancakes, made and served by hostess CiCi Coleman out of the back of an iconic Citroen H Van. Coffee and refreshments were also included, as were flowers, as you can see in the preview included at the bottom of the page.

“The partnership between Citroën and First Dates is a perfect match, as we share so many of the same values,” Citroen UK’s Marketing Director, Souad Wrixen, says in a statement.

“We were keen to help create a fun new First Dates experience, and with the help of our Citroen C3 WRC driver Craig Breen, and First Dates’ waitress CiCi, we feel we’ve succeeded in giving three couples a chance to find love on dates they will never forget,” Wrixen adds.

Regardless of whether any of these 3 couples find love on the show or not, one thing is clear: their first date and their first televised experience of speed dating is one they won’t forget.

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About the author: Elena Gorgan
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Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
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