Citroen Planning Revised C-Line Models

French company Citroen has announced plans to further distinguish itself from Peugeot by releasing a revised C-line in the second half of 2014. The new lineup will reportedly attract customers interested in simpler and more efficient cars, said Citroen CEO Frederic Banzet.
Citroen C4 1 photo
Photo: Citroen
“The idea is to address different customers and to try to limit - or eliminate - the overlap between the different brands in the group. It's true that the DS line goes into a territory where you find the majority of the premium customers. We want to have an evolution of the C-line toward cars that will still have a very strong design with quite radical choices and a new range of specifications.

We're not planning to have C-line cars that can be driven at 250 kmh on the highway, which means simplification of the engine range and gearboxes. But value is added elsewhere, through the ability for the customer to personalize his car with smart equipment like a large touchscreen. We also want a very competitive cost of ownership,” said Banzet, while talking to Automotive News Europe.

Asked about a possible rival to Renault’s low-cost Dacia Logan based on the E3, Banzet claimed the vehicle “has a very competitive price because we manage to reduce costs through simplification”.

Story via AutomotiveNews
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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