Photo: Guido ten Brink / SB-Medien
Citroen is a brand that's currently reinventing itself. After a decade ago it tried to distance itself from its Peugeot sibling by moving more up-market, the French marque is now going in a completely different direction.
Citroen didn't give up on its posher dreams completely, but has made the right decision and launched the separate sub-brand to take care of that: the DS. As for its core brand, Citroen seems to be going... bananas. Just look at the C4 Cactus and you'll see what we mean: there probably isn't a bolder mass-producing car maker out there at the moment, and we like it. Citroen is acting as if it's got nothing to lose, and as it was proven so many times before, it's helping the French give the best they've got.
The cars aren't perfect - not by a mile - but they're fresh, they're different, and they give you joy without the need of thousands of horsepower. A modern car with a couch-like bench for front seats and air-filled pockets on the side? That sounds silly, but please, do tell me more.
The company's Geneva stand showed the same kind of exuberance, building on the awareness brought by the strange e-Mehari it showed last year in Frankfurt. In fact, one of the concepts present at Geneva was based on the EV: Citroen got in touch with French fashion house Courreges and asked them to spice up the electric buggy however they saw fit.
That's how a completely white e-Mehari by Courreges came to life. If you happen to drop something white while inside this car, you can kiss that thing goodbye as it will be impossible ever to find it again. There are some orange accents on the wheels and the inside, but it's not enough to break this solid block of whiteness.
The other concept, the Citroen Space Tourer Hyphen, is the exact opposite. It's a small van full of color with a dizzying pattern that will make your eyes struggle to focus on a single point. The Hyphen name isn't inspired by "Cee apostrophe d," but by the French band that helped Citroen with the design - Hyphen Hyphen. The van got a more rugged look thanks to a jacked-up suspension and a set of wheels that seem to defy the long established idea that they work best when they're round. It also gets four-wheel-drive, because apparently Hyphen Hyphen is the kind of band with lots of gigs in hard-to-reach places.
The cars aren't perfect - not by a mile - but they're fresh, they're different, and they give you joy without the need of thousands of horsepower. A modern car with a couch-like bench for front seats and air-filled pockets on the side? That sounds silly, but please, do tell me more.
The company's Geneva stand showed the same kind of exuberance, building on the awareness brought by the strange e-Mehari it showed last year in Frankfurt. In fact, one of the concepts present at Geneva was based on the EV: Citroen got in touch with French fashion house Courreges and asked them to spice up the electric buggy however they saw fit.
That's how a completely white e-Mehari by Courreges came to life. If you happen to drop something white while inside this car, you can kiss that thing goodbye as it will be impossible ever to find it again. There are some orange accents on the wheels and the inside, but it's not enough to break this solid block of whiteness.
The other concept, the Citroen Space Tourer Hyphen, is the exact opposite. It's a small van full of color with a dizzying pattern that will make your eyes struggle to focus on a single point. The Hyphen name isn't inspired by "Cee apostrophe d," but by the French band that helped Citroen with the design - Hyphen Hyphen. The van got a more rugged look thanks to a jacked-up suspension and a set of wheels that seem to defy the long established idea that they work best when they're round. It also gets four-wheel-drive, because apparently Hyphen Hyphen is the kind of band with lots of gigs in hard-to-reach places.
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