To be honest, we stopped taking notice of girl bands when Cheryl left Girls Aloud, but Citroen knows posh sells cars, especially when sassy ladies in large numbers are associated with their products.
Today, Citroen UK announced the DS4 was featured in an up and coming girl band’s music video: 30 Days by a group called The Saturdays.
The 30 Days video sees Frankie, Mollie, Vanessa, Rochelle and Una use the car to go speed-dating at an American diner.
“Citroën’s Facebook fans are used to having access to great media content, but I think we’ve stepped it up a level by working with The Saturdays. The girls all loved DS4 and we’re really pleased they wanted to send a special message directly to Citroën’s 83,000+ Facebook fans,” says Marc Raven, Citroen Communications Director.
We’re not sold on the video or the impression the DS4 was meant to give us. But feel free to disagree in our comments section below!
The 30 Days video sees Frankie, Mollie, Vanessa, Rochelle and Una use the car to go speed-dating at an American diner.
“Citroën’s Facebook fans are used to having access to great media content, but I think we’ve stepped it up a level by working with The Saturdays. The girls all loved DS4 and we’re really pleased they wanted to send a special message directly to Citroën’s 83,000+ Facebook fans,” says Marc Raven, Citroen Communications Director.
We’re not sold on the video or the impression the DS4 was meant to give us. But feel free to disagree in our comments section below!
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