In all, 750 cars wearing the Grey Matter title will be launched, all boasting a matte grey body with chrome detailing on the side mirrors, side strips and tail light casings., while the roof of the model is painted in black or white.
Riding on 17-inch diamond alloy wheels, the model comes equipped at the interior with Mistral leather and a MyWay Select Comfort Pack: automatic climate control, MyWay navigation system and HiFi system.
Citroen will be selling the Grey Matter for EUR23,400 for the VTi 120 version and for EUR 24,950 for the THP 150 variant.
“The Citroen DS3 boasts an irresistible power of attraction and has already won a number of distinctions. The latest is “Women’s World Car of the Year”, voted in April by a panel of 14 female journalists and racing drivers from around the world,” says Citroen.
“The criteria were safety, design, storage space, driving ease and environmental features – all decisive factors for women when they buy a car.”