Citroen and Gio-Goi Create DS3 Racing Inspired Shoe

Taking a page straight out of Porsche and Ferrari’s numerous racing inspired shoes, french automaker Citroen and award-winning fashion brand, Gio-Goi, have come together in a unique collaboration to create a limited edition shoe based on Citroen’s DS3 Racing. We’ve always thought that sneakers are a much better match to hothatches than all those carbon fiber supercars, and this pair of footwear proves us right.

Getting straight to the point, the design is reportedly inspired from the car’s color combination and styling cues, such as the sculpted 18” alloy wheels and sporty orange grille. This has resulted in them being made of a black tumbled full grain leather with a waxy finish. The shape on the sole is taken from the curves in the alloy wheels and the grid pattern on the front of the car.

Only 100 will be made, and not all will be sold, so consider yourself lucky if you find them. With a recommended retail price of £120, the shoes will be sold on Gio-Goi’s website and at a store in East London.

“It’s the perfect partnership - both Gio-Goi and Citroen DS3 Racing are synonymous with the fast pace of urban life.  The car’s unique lines, with the striking flashes of colour, hi-tech details and luxury comfort, have inspired me to create this stand-out premium shoe design,” said Adam Ward, Footwear Designer for Gio-Goi.

“The DS3 Racing Shoe by Gio-Goi is for those who like to live life in the fast lane. Inspired by the Citroen's performance and the Gio-Goi attitude, this is a rare opportunity for people to get their hands on a uniquely designed and stylish piece of limited edition footwear,” added Jo Bohling from Gio-Goi.