As the hour when Chrysler's new five-years plan will be revealed to the world draws even closer (November 4th, 11 am EST), the first pieces of information have began to leak. Whereas the projected vehicle line-up changes are expected to be as described here, nothing was mentioned so far about a new logo for Chrysler...
...Until now. According the the Detroit Free Press, the US Patent Office already approved the company's new logo, a redesigned version of the winged symbol used on Chrysler vehicles since the 1990s.
Of course, some may have problems telling the difference between this logo and the one used by British Aston Martin, had it not been for the "Chrysler" lettering embossed on the blue, centerpiece of the logo.
The logo, the plan, the cars and the Fiats, they will all be revealed starting with the aforementioned hour. If you really are into Chrysler, brace yourself for what may very well be longest presentation of a business plan in years: 7 hours! We only hope the plan is good enough, as some believe the new Chrysler will not survive in the long-run.
According to Jerry York, former Chrysler CFO, Chrysler has about 50 percent chance of making it.
"Will some combination of industry sales, and product - including product from Fiat - get there in time before they run out of cash?" York was quoted by just-auto.com.
"As we all know, Fiat for historic reasons, does not have a great reputation in this country."
Fiat begs to differ. According to rumors, Fiat will flood the American market with Italian-built Fiats and Fiat-based Chryslers.
...Until now. According the the Detroit Free Press, the US Patent Office already approved the company's new logo, a redesigned version of the winged symbol used on Chrysler vehicles since the 1990s.
Of course, some may have problems telling the difference between this logo and the one used by British Aston Martin, had it not been for the "Chrysler" lettering embossed on the blue, centerpiece of the logo.
The logo, the plan, the cars and the Fiats, they will all be revealed starting with the aforementioned hour. If you really are into Chrysler, brace yourself for what may very well be longest presentation of a business plan in years: 7 hours! We only hope the plan is good enough, as some believe the new Chrysler will not survive in the long-run.
According to Jerry York, former Chrysler CFO, Chrysler has about 50 percent chance of making it.
"Will some combination of industry sales, and product - including product from Fiat - get there in time before they run out of cash?" York was quoted by just-auto.com.
"As we all know, Fiat for historic reasons, does not have a great reputation in this country."
Fiat begs to differ. According to rumors, Fiat will flood the American market with Italian-built Fiats and Fiat-based Chryslers.