"With our vehicle-information app, we are taking customer care to a new level by creating a convenient, on-demand channel of communication with our customers," said Pietro Gorlier, President and CEO of Mopar. "Creating this new channel of communication will enhance the customer experience. And it's a great example of how we can add value to our vehicles and build brand identity. This new app will also be a source for potential customers to learn about our vehicles."
The vehicle-information app from Chrysler will first become available for the all-new 2011 Jeep Grand Cherokee. It will first be compatible for the iPhone and later for the BlackBerry and Android devices.
"Tweddle is pleased to extend our long-time relationship with Chrysler Group by enhancing the consumer relationship with their vehicles through mobile applications," Andrew Tweddle, Tweddle Group President and CEO, said in a release. "This app will provide Chrysler Group's customers with a dynamic tool that will enable them to get the most out of the features and capabilities offered in their new vehicles."
The application, scheduled to launch in the US by the end of this year, will be available for free and apply to future Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles.