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Chrysler to Celebrate the Minivan in Canada

The Canadian division of American manufacturer Chrysler is putting on the good clothes starting this week, as the entire staff of the division, starting with the top brass and ending with the employees from the assembly lines are getting ready to mark a historic moment in Chrysler's history: the 27th consecutive year when the Dodge Grand Caravan is crowned the best-selling minivan in the country.

The minivan, launched more than a quarter of a century ago on the local market, managed to become the second best selling vehicle overall in Canada. Today, 8 of every 10 minivans sold in Canada is either a Dodge Grand Caravan or its sister Chrysler Town & Country. And that, reckons Chrysler, is worth celebrating.

The auto maker will hold several special events in the country, including parade through Toronto with 500 units of the minivan. The units will be picked up by the staff of the dealerships that sell the model and driven to their location through the city.

For the Chrysler customers, the celebration means a no-charge freight incentive of $1,400 towards the purchase of a minivan, while the Michael Pinball Clemons Foundation, a group who is building schools and homes in under-resourced countries, will be the recipient of a $10,000 donation from the Ontario Dealer Advertising Association.

“We chose to support the efforts of The Michael Pinball Clemons Foundation because we felt this organization continues to make a substantial difference in the lives of children and their families both in our community and in under-developed countries,”
said Al Rams, president of Ontario Dealer Advertising Association.

“Millions of families around the world have made our minivans an integral part of their everyday lives. We are thrilled that our donation will help so many deserving families.”
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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