Chrysler Still Down In January Sales

Try as it might, American manufacturer Chrysler and its Italian partner, Fiat, still can't escape the tight grip of that "-" sign in front of their monthly sales reports. The latest figures, showing the carmaker's performance for January 2010, indicates an 8 percent drop compared to the same month in 2009.

Chrysler Group reported total US sales for January of 57,143 units, down from the 62,157 units in 2009. Compared to January 2009, inventory is down 52 percent and will last Chrysler dealers for the next 73 days. Positive signs, Chrysler says...

“The company continues to make positive strides each month and that trend continued in January,” Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization said. “With refreshed products and all-new models hitting the marketplace this year, Chrysler Group employees and dealers are excited to share with consumers all the good things happening in 2010.”

To help boost sales, Chrysler will will continue its “Zero Percent Financing” for most 2010 model year vehicles, as well as the expanded “Invest in America” partnership with more than 90 million credit union members in the United States. The credit union member-preferred pricing program has been expanded to include all 2010 model year vehicles.

In addition, Chrysler is offering current Toyota Tundra, Tacoma and Sienna an additional $1,000 trade-in bonus cash for ditching the Japanese brand in favor of a new Chrysler, Jeep, Dodge car or Ram truck.