At the event took part MBA candidates from 22 of the nation’s leading business schools, and they competed for $35,000 in scholarships offered by Chrysler Group LLC and The Chrysler Foundation.
Teams were given a hypothetical business case and they had to develop business solutions. Each student team then prepared and presented their case before a panel of experienced business executives. Teams were judged on their analysis of the case, the feasibility of their recommendations and the quality of their presentation.
"Over the years, the Chrysler Group has enabled more than 1,300 students to present their analysis and recommendations to real-world problems during the National Student Case Competition,” said Lisa J. Wicker, Director of Talent Management, Global Diversity and Leadership Development, Chrysler Group LLC.
“This competition has evolved into the premier showcase event for student achievement and an important way the Chrysler Group demonstrates its continuing commitment to diversity, scholarship and leadership.”
First place was won by the students from the University of North Carolina at Chapel Hill (UNC), who also received $15,000 in scholarships. The second and third place teams represented Emory University and Winston Salem State University, and they received received $12,000 and $8,000 in scholarships, respectively.
"The students displayed an impressive grasp of global business dynamics as it relates to this year 's challenging case study,” Wicker said. “In particular, the students from UNC Chapel Hill delivered a sound analysis and unique solution to capture first place.”