[ad}
“Fashion Miami”, scheduled to take place in Miami Beach, March 10-14, will feature a collection of Fall/Winter runway shows and events and will be hosted by a dedicated 35,000 sq feet temporary structure located in the Miami Design District.
"Fashion Miami is the perfect platform to support not only the fashion industry, but the ideals of design and craftsmanship, along with intuitive innovation and technology," said Olivier Francois, President and CEO – Chrysler Brand, Chrysler Group LLC. "The Chrysler brand shares many of the same philosophies of the fashion industry and the talented designers that show and illustrate in their collections during Fashion Week." he added.
The event will feature a special action: on March 11, the Haitian-born designer, Phelicia Dell, will collaborate with Chrysler to raise funds for the Haiti earthquake relief efforts. The fund-raising will take place during Dell’s fashion display. Last year, Dell competed against designers from all around the world and was awarded the “Best Emerging Handbag Designer” title. Her Haiti based factory was destroyed in the recent earthquake.
The following day, Chrysler will present the “Fashion Group International Award” to four important figures of the Miami fashion industry, including Eva Hughes (Editor of Vogue en Espanol), Beacon Council (Economic Development Partner for Miami-Dade County), Silvia Tcherassi (Designer) and Loren Ridinger (Entrepreneur).
The event will be promoted through a wide variety of marketing channels: Chrysler fans and fashion enthusiasts can follow “Fashion Miami” on the brand’s YouTube channel, Facebook page and Twitter account. These will present behind the scenes tweets and images, designer interviews and special videos.
Google News