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Chrysler Relaunching in UK With Huge Ad Campaign

What East Ender doesn’t want a car promoted by Eminem, Doctor Dre or Clint Eastwood, right? Even so, Chrysler’s record in the UK has been less than stellar. But under Fiat’s coordination, they will make a comeback with the help of a £10 million advertising campaign called “Different Is What We Do”, which focuses on the brand’s gritty, urban reputation.
2012 Chrysler 300 1 photo
Photo: Chrysler
“These are exciting times for Chrysler,” says Nigel Land, brand director, Jeep Chrysler UK. “The brand’s great success in the States is widely recognized, and this will help us to establish Chrysler as a main competitor in the UK car market.

“From the Motor City, Detroit, Chrysler celebrates the car industry and its people and the pride in the things they make.  It features a story of resilience not dissimilar to many around the UK and Europe.  Chrysler's Different Is What We Do line is set to become a confident movement statement.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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