What East Ender doesn’t want a car promoted by Eminem, Doctor Dre or Clint Eastwood, right? Even so, Chrysler’s record in the UK has been less than stellar. But under Fiat’s coordination, they will make a comeback with the help of a £10 million advertising campaign called “Different Is What We Do”, which focuses on the brand’s gritty, urban reputation.
“These are exciting times for Chrysler,” says Nigel Land, brand director, Jeep Chrysler UK. “The brand’s great success in the States is widely recognized, and this will help us to establish Chrysler as a main competitor in the UK car market.
“From the Motor City, Detroit, Chrysler celebrates the car industry and its people and the pride in the things they make. It features a story of resilience not dissimilar to many around the UK and Europe. Chrysler's Different Is What We Do line is set to become a confident movement statement.”
“From the Motor City, Detroit, Chrysler celebrates the car industry and its people and the pride in the things they make. It features a story of resilience not dissimilar to many around the UK and Europe. Chrysler's Different Is What We Do line is set to become a confident movement statement.”