Chrysler Reaches The Big Finish of 2010

It's been quite a year for one of the carmakers which last year fought for survival. Under the strong leadership of Sergio Marchionne, American manufacturer Chrysler managed to slowly creep back up the industry's ladder, reaching now a comfortable height.

To celebrate, Chrysler will enter all of its brands (Chrysler, Jeep, Dodge, Ram) into what the carmaker calls The Big Finish of 2010. The event is nothing more than a unified advertising campaign, which all encompass all the aforementioned brands.

The Big Finish theme of the campaign will be visible through all the radio and televisions spots created for each of the brands. In the print ads, each brand will use its own tagline, as follows: “This Year, No Faux Trees. And No Faux Trucks” and “The Year Is Winding Down. We’re Winding Up” (Ram), “We’ve Got Lots to Celebrate” (Chrysler), “End the Year on a High Note” (Jeep) and “We’re Throwing a Party and Everyone’s Invited” (Dodge).

“All the brands are coming together for a big year-end event,” said Fred Diaz, Ram CEO. “We are proud of our seven consecutive months of year-over-year sales increases. This ‘Big Finish’ will help us to close out the year on a high note with a celebration that’s going to keep our momentum rolling.”

Now don't thinking the new campaign will be just that. Chrysler will likely tie it to a whole range of special offers which are getting ready to be launched as we get closer to the Christmas holidays. Stay tuned for more updates.