Chrysler Presents the Minivan Pledge

As car manufacturers struggle to sell more units in the United States, their marketing departments have to think of different ways to attract customers. The latest idea gimmick is Chrysler Group LLC’s special California “Minivan Pledge.”

The California "Minivan Pledge" allows any California resident purchasing a new 2010 model year Dodge Grand Caravan or Chrysler Town and Country minivan to return the vehicle, no questions asked, within 60 days if they aren't happy with it.

"The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want to remind consumers why,"
said Fred Diaz, President and Chief Executive Officer-Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC.

"Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That's a testimonial that is earned by building the best minivan year in and year out,"
Diaz said.

The program starts today and it's valid until March 31. All California residents who decide to buy a Chrysler Town and Country or Dodge Grand Caravan can either return the car or choose a $500 bonus cash in lieu of the 60-day “Minivan Pledge.”

“Chrysler Group is confident we have the best minivans in the marketplace and are promising customers if they don't think their minivan is great, we will take it back,"
said Diaz. "Once a customer buys a Chrysler Town & Country or Dodge Grand Caravan minivan, they love it. The 'Minivan Pledge' gives consumers peace of mind to know they purchased the best minivan for their families."
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