We've always said that social network are very, very dangerous for all of us, not only because they host private information, but also because sometimes, they could easily damage your image in a matter of seconds. That's what happened to American carmaker Chrysler which recently dropped a pretty weird message that doesn't quite match the company's guideline "Imported from Detroit".
"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*****g drive," it was written on the company's Twitter profile that has more than 7,000 followers. While it was pretty obvious that this remark belongs to a Chrysler employee, the carmaker quickly removed the post and issued an apology.
"Our account was comprised earlier today. We are taking steps to resolve it," Chrysler said.
But it seems that the issue had absolutely nothing in common with Twitter attacks. The tweeter who posted the message was actually an employee of New Media Strategies, the company's that's in charge of Chrysler's social media activities. There was only a single solution for this: he was fired because
"Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication," as the company said in a statement.
"This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated."
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