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Chrysler Plant Laying Off Employees Over Poor Dodge Dart Sales

The Chrysler Group is laying off 325 employees at its Belvidere Assembly Plant in Illinois due to slow sales of the Dodge Dart. The announcement came right after the manufacturer released February sales showing a 37 percent decline for the compact car.
2014 Dodge Dart 1 photo
The Detroit-based manufacturer says the layoffs, which will affect employees on all of the plant’s three shifts, were necessary “to balance vehicle supply with current sales demand”, Daily Herald reports.

“What’s going on now with the Dart is that when buyers go into a Dodge showroom they are getting such great incentives on the Dodge Avenger that buyers are choosing the larger car,” Dave Sullivan, an auto analyst for Auto Pacific, explained.

Despite decreasing sales, the 2014 Dodge Dart was recently named “Best Bet” by Car Book, grabbing award for the second consecutive year. The vehicle received 9 points for having repair costs and 8 for warranty coverage, rollover rating, fuel economy and safety ratings. The 2014 Dart achieved an overall score of 9 out of 10.

Additionally, the Dodge Dart was named one of the “Most Loved Vehicles in America” by Strategic Vision, alongside the Durango, Charger and Challenger.

The 2014 Dodge Dart starts at $15,995 and can be had in five trim levels. The range-topping Dart Limited fetches $22,995 before options.


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