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Chrysler Launches the 'Lose Yourself' Gospel Song

With Eight Mile Style reaching a settlement agreement with Audi in the legal dispute over the allegations that Audi has made unauthorized use of the musical work “Lose Yourself” in a video shown at the presentation of the new model “Audi A6 Avant”, Chrysler is taking full advantage of the situation and tries to make the most of it.

Basically the only one allowed to use the song, the Chrysler Brand and the Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of "Lose Yourself," which is now available for download on iTunes.

The song is performed by "Selected of God," the choir featured in the Chrysler brand Super Bowl commercial "Born of Fire."

"The Chrysler brand is firm in its commitment to the City of Detroit and we would like to continue to extend the generosity and goodwill generated from the Imported from Detroit campaign launched during this year's Super Bowl," said Olivier Francois – Chrysler Brand President and CEO and Lead Executive for Marketing, Chrysler Group LLC. "This new rendition of Lose Yourself is very moving, it is meant to inspire the listener from within and it perfectly captures the emotion felt in the Born of Fire commercial."

"Eight Mile Style is honored to be part of this project that gives back to the City of Detroit,"
said Jeff Bass, Principal of Eight Mile Style LLC. "By using the 'Selected of God' choir as its ambassadors, the 'Imported from Detroit' movement now has more meaning than ever – never give up, always give back."

Eight Mile Style says all publishing proceeds from the music download to three local Detroit charities – Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.

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