Chrysler HQ Turned to Billboard for the 2011 Grand Cherokee

The marketing team at Chrysler did not settle with just launching the new advertising spot and tagline for the 2011 Jeep Grand Cherokee on the company's social media sites and blogs. They also thought it would be nice to display it along with a huge image of the new SUV on the front of the Chrysler Group Headquarters.

According to Chrysler, the building wrap will be seen by approximately 200,000 drivers and passengers along Interstate-75 in Auburn Hills, Mich., each day, preparing the path for the 2011 Jeep Grand Cherokee that is scheduled to arrive in dealerships later this month.

"The Jeep Brand and the entire company are very proud of the all-new 2011 Jeep Grand Cherokee,"
said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "This building wrap represents the long-hours, determination and commitment given by our employees to make the 2011 Jeep Grand Cherokee a world-class vehicle. 'The things we make, make us,' is our way of stating that American craftsmanship, quality and personal pride exists."

As said, the new advertising pack comes with a new tagline for the Jeep brand – "The things we make, make us." The first spot is focused on the craftmanship of Jeep’s 2011 Grand Cherokee, while the second phase is scheduled to launch this summer, when it will begin to introduce the features and highlights of the vehicle.

Capability highlights include a choice of three 4x4 systems, new Jeep Quadra-Lift™ Air Suspension and Selec-Terrain systems, and towing capability of 7,400 lbs. The new SUV will be available in 3 models: Laredo, Limited and Overland. Pricing start at $30,995 - $495 lower than the outgoing model.
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