Chrysler, Dodge, Jeep and Ram Opened New Online Merchandise Stores

Chrysler Group LLC has decided to use Internet marketing for Chrysler, Dodge, Jeep and Ram brands’ clothing and accessories lines, offering clients dedicated websites for this purpose.

Each of the four brands has its own online store where fans and consumers can preview and buy the aforementioned items.

"Chrysler, Dodge, Jeep and Ram Truck Brand vehicles each attract a different customer, and the clothing and accessories offered on the brand sites represent the lifestyle and attitude of that customer," said Olivier Francois, President and CEO - Chrysler Brand and Head of Marketing, Chrysler Group LLC. "Each brand offers merchandise that is high quality and made of substantial materials. We also offer products from companies that share our passion for substance and style,"

The Chrysler Collection
The Chrysler collection features luxury gifts, accessories for travel and home and clothing. The website also offers a clothing section, where cashmere sweaters, oxford shirts for men and cozy jackets for women can be found.

Dodge Life
Clothing and accessories belonging to the brand have been specifically designed to represent the “Dodge lifestyle”. The items have been designed by the team who created the actual Dodge cars.

Jeep Gear
Customers can choose from items such as trail headlamps, UV-filtering sunglasses, a Swiss-Army rescue tool and a military theme T-shirt line. A set of items specially designed for pets is also available.

Ram Trucks Outfitter
A rugged line of products including Cow-hide work gloves, a heavy duty atomic timing watch, a large range of short and long-sleeve T-shirts and Polo shirts with moisture wicking is available for order.


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