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Chrysler Awarded at Cannes Lions Festival for Born of Fire Commercial

Ever since the Chrysler brand debuted its Born of Fire commercial during this year’s Super Bowl in February, the two-minute spot was praised throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. The spot reflects where the brand is headed and pays tribute to its industrial roots, while highlighting the new 2011 Chrysler 200 sedan.

Born of Fire also revealed the tagline for the brand, "Imported from Detroit," and featured Eminem and his song "Lose Yourself"to illustrate the comeback of the Chrysler brand and Chrysler Group.

All that hard work put into that commercial and the impact it had on consumers was not left unnoticed, as the spot received no less than five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France. Four "Gold Lions" were awarded to the brand for Best Direction, Best Use of Music, Best Script, and Best Automotive Commercial and Best Editing. The brand also took home a "Bronze Lion" for Best Editing.

"The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity," said Olivier Francois, President and CEO – Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.

"The 'Born of Fire' commercial and the 'Imported from Detroit' campaign describes the comeback of the Chrysler brand and truly defines American luxury. The Chrysler brand team would like to thank all of our partners who helped us to create such an impactful campaign. However, the true honor should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing,"
he added.
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