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Chrysler Appoints First U.S. Fiat Dealers

American consumers are now one step closer to being able to acquire a vehicle wearing the Fiat badge, as Chrysler announced that it has begun appointing dealers that will represent the Italian brand in the U.S.

The dealers appointed in this first phase have already made development efforts and will be ready to take orders for the 500 model, which is being built in Toluca, Mexico. Chrysler is continuing to review dealer applications and will name additional Fiat dealers by the end of the year. The entire Fiat U.S. dealer network is scheduled to include 119 areas.

"We have carefully considered each of these dealer proposals looking for the best locations and the most creative plans," said Peter Grady, Chrysler Group's Vice President of Network Development and Fleet Operations. "We are thrilled with their level of interest in securing the Fiat franchise and in the innovative proposals they have submitted. We're excited to be at the point where we now can start appointing our Fiat dealer network."

"We are looking for a customer experience that is as unique and personalized as the Fiat 500 itself," said Laura Soave, Head of Fiat Brand North America. "Some of the proposals are extremely creative and in many cases not only met but exceeded our expectations. We are looking forward to working with our dealer team for the successful launch of the Fiat Brand in the United States and offering our customers the personal experience that they deserve in our Fiat Studios."

A part of the dealers will build new facilities, while others will convert existing buildings into Fiat dealerships.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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