Chrysler did it again - they pulled off another awesome commercial under the ‘Imported from Detroit’ banner. This time, they used the words of ‘See it Through”, a poem written in 1917 by Michigan poet laureate, Edgar A. Guest. The meaning of the words obviously have something to do with the Automaker coming back from bankruptcy as a better version of itself.
“This new ad is a humble thanksgiving nod to everyone who has believed in Chrysler’s resurgence”, said Saad Chehab, President and CEO of Chrysler Brand. “Year-over-year Chrysler sales were up 28% last month, the best October sales since 2007, and Chrysler 300 retail sales more than doubled. Chrysler has taken Guest’s words to heart, ‘seeing it through’ with sales growth and award-winning products"
The video is grittier than ever, thanks to a soundtrack of Muddy Waters’ “Mannish Boy”.
The video is grittier than ever, thanks to a soundtrack of Muddy Waters’ “Mannish Boy”.
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