Under the familiar “Imported from Detroit” banner, Chrysler has released yet another commercial, this time for the 300’s new eight-speed transmission. The video is titled “If You’re Gonna” and wants to let you know that you should go for a fuel efficient car only if it’s what you want to be seen in, not just for the figures.
The whole commercial has a really cool retro swagger to it, like you’re in some sort of old detective TV series, wearing jackets with patches on the elbows and brown sunglasses. But don’t be fooled, the 300 is thoroughly modern, and the music is not what it appears. It’s actually a remix of Jay-Z Heart of the City (Ain't Noÿ Love).
We’re glad the old automatic has been replaced, and we’re also enjoying that wood on the dash.
“The new commercial continues our 'Imported from Detroit' theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” commented Saad Chehab, President and CEO of the Chrysler Brand.
We’re glad the old automatic has been replaced, and we’re also enjoying that wood on the dash.
“The new commercial continues our 'Imported from Detroit' theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” commented Saad Chehab, President and CEO of the Chrysler Brand.
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