Chinese Clone: Geely Reinvents the Classic, Rolls Reinvents the Lawsuit

Somebody finally decided to take action against those Chinese companies who think that stealing is a good thing... Rolls-Royce is some kind of hero for car aficionados around the world who had a deja-vu when looking at Geely's so-called GE (which actually stands for Geely Excellence) limousine because the British luxury car manufacturer is apparently considering filing a lawsuit again the Chinese company. The reasons are more than obvious and all you need to do understand the whole story is to compare the Chinese model with Rolls Royce's Phantom.

What's interesting is that Geely even launched and showcased the GE model at the Shanghai Motor Show this week, claiming that this particular model "reinvents the classic". Well, the guys over at Rolls Royce are now considering "reinventing" a lawsuit, according to a report by The Telegraph. However, the company is currently keeping its options open and a decision should be announced in the near future.

"Our colleagues in Shanghai are taking a serious look at it," a spokesman told the Daily Mail. "Rolls-Royce Motor Cars is very protective of its brand image and takes seriously any attempt to imitate its products."

"Rolls-Royce is currently keeping its options open and is in consultation with its legal advisers."

According to the aforementioned source, the grille, the Flying Lady bade plus the Rolls Royce name are protected by specific laws so any company that may attempt to copy them might be the subject of copyright infringement.

Rolls Royce Phantom sells its luxurious Phantom for as much as 250,000 pounds, while Geely is apparently planning to set a price tag of no more than 30,000 pounds for its clone.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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