China to Get 15 New Ford Vehicles by 2015

As this year’s Shanghai Auto Show moves closer by the day, American manufacturer Ford decided to reveal its future plans for the Chinese market. Specifically, the company announced it plans to introduce 15 new vehicles in China by 2015, as part of its expansion in Asia.

In addition to that, Ford decided to double the number of dealerships it has there also by 2015, from the 340 it has today. As a direct result, the company will double the size of its professional workforce in the region by then, adding no less than 1,200 new jobs.

“The One Ford plan helps the company achieve scale and efficiency by producing global platforms, which serve as the underpinnings for a host of new vehicles, across the company's worldwide operations,”
a company statement reads.

The first of the 15 models planned for China is the all-new Ford Focus, which is set to enter production there in 2012. Through this move, Ford hopes to get closer to the 2 million C-car units target of annual deliveries worldwide.

Construction of Focus’ new Chinese home, a US$490 million, state-of-the-art passenger-car assembly plant in Chongqing with an initial capacity of 150,000 units, will be complete next year.

“Together with our partners, we are leveraging the strength of the One Ford plan and our global platforms to bring 15 new vehicles to China by 2015, reinforcing our commitment to offer a full portfolio of vehicles for our Chinese customers,"
said Joe Hinrichs, president, Ford Asia Pacific and Africa. "Our new lineup will significantly strengthen Ford's penetration in existing segments and drive new growth in others. The 15 new vehicles are part of Ford’s plans to introduce 50 new products and powertrains to the Asia Pacific region by 2015.”
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