China to Become Second Largest Luxury Car Market

2012 Audi A6 1 photo
Photo: Audi
BMW and Mercedes are battling hard for the luxury car market as Lexus struggles, but the global market is also undergoing major changes. Bloomberg today reports that China will likely become the new second largest luxury car market instead of Germany this year, and both BMW and Audi are ideally situated to take advantage of this.
With only a few days left in the year, figures will likely show that China’s luxury car market has risen 39 percent to 939,00w0 vehicles, surpassing by a visible margin the 914,000 vehicles that will probably be delivered in Germany.

Audi is currently the leader in the growing Chinese market, having seen their sales jump 69 percent in November alone. For the year to date, figures show 35 percent increase for Audi to over 280,000 cars and a 40 percent jump for BMW to 200,699.

The pace of growth is likely to slow down significantly next year, but the four-ringed brand has also announced plans to locally produce the next A3 at a new facility there.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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