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Chevrolet to Offer Beats Music App with OnStar 4G LTE

Chevrolet plans on expanding its in-vehicle entertainment offerings by introducing the new Beats Music streaming service into the AppShop, the manufacturer revealed at the 2014 South by Southwest (SXSW) Trade Show in Austin, Texas.
Chevrolet Beats Music 1 photo
Photo: Chevrolet
Officially launched earlier this year, the Beats Music application, basically a streaming music service, allows users to create and play their own personalized playlists or choose from selections provided by music experts.

The app will become available for download via Chevy’s upcoming high-speed OnStar 4G LTE connectivity technology, which will be introduced by the end of the year on the 2015 Chevrolet Corvette, Impala, Malibu and Volt.

The new system will make it into the 2015 Equinox, Silverado, Silverado HD, Spark, Spark EV and the Trax (Canada only) as well, but that won’t happen until next year.

As for the Chevrolet AppShop, it will begin to roll out later this on select 2015 models with MyLink technology, including the Cruze and the brand new Colorado mid-size truck.

“It’s all about giving our customers options to be connected in their vehicle,” said Cristi Landy, Chevrolet marketing director. “We realize there’s not a one-size-fits-all option for everybody. So, we’re focused on giving people ability to choose their preferred music service while also opening their eyes to new services they may not have tried before.”

The OnStar 4G LTE built-in Wi-Fi hotspot will allow Chevrolet driver to connect their personal devices, such as smartphones, laptops and tablets, to high-speed wireless internet. Pricing will be announced later this year.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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