Chevrolet Suburban, the Longest Running Nameplate in History

As it turns 75 years of age, GM's Chevrolet Suburban has become the world's longest running nameplate, despite the fact that it is sold only in the US. What's more impressive is the Suburban has been in production for the last three quarters of a century without taking any breaks.

“Having been a part of our automotive landscape for three-quarters of a century, the Chevrolet Suburban embodies the traits that have come to define the American SUV,” Leslie Kendall, curator of the Petersen Automotive Museum in Los Angeles said in a statement.

“Its longevity in the marketplace speaks to both the resourcefulness of the original design team and the good judgment of the decision makers at General Motors who knew better than to tamper with a winning idea.”

The Suburban was born way back in the early 1930s, as an all-steel wagon body mounted on a commercial chassis named Carryall (1935). Of course, back then it was not an SUV, as the segment didn't even exist until the 1980s.

To celebrate the event, Chevrolet will launch a 75th Anniversary Diamond Edition Suburban this summer, in a limited run of 2,570 units (including 350 for Canada and other export markets).

The anniversary model will feature a White Diamond Tricoat exterior color and Cashmere interior, along with unique 20-inch chrome-clad wheels and new roof rack rails. it is built on the LTZ trim and comes equipped with integrated navigation radio, Bluetooth phone connectivity, rearview camera system, rear parking assist, remote starting and adjustable pedals.

“Times have changed, but the Suburban remains a fixture in the industry for private and professional customers who need truck-like towing capability with maximum passenger and cargo space,” Jim Campbell, Chevrolet general manager concluded.