This year’s edition of the Detroit Motor Show allowed us to meet the 2014 Chevrolet Silverado, a truck that promises to build on the reputation of its predecessor. Now the automotive producer is starting to push the promotional pedal for the Silverado and the video above is a new step down this road.
Entitled “The Things You Carry”, the clip uses the “drive around with your kids in the back” theme, aiming to emphasize that the extended cab, as well as the crew cab versions of the Silverado also offer passenger comfort.
This is a short promotional clip (it has a duration of 31 seconds) and towards the end of the video, we receive its punch line: “because the things you carry, are even heavier than the things you haul”.
This is a short promotional clip (it has a duration of 31 seconds) and towards the end of the video, we receive its punch line: “because the things you carry, are even heavier than the things you haul”.