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Chevrolet Idles Malibu Production Due to High Inventory

Right off the bat, the brand new Chevrolet Malibu is creating lots of problems for General Motors. The car was designed as a global product that can also appeal to Europeans, Asians or Australians, but its domestic market isn’t impressed.
2013 Chevy Malibu 1 photo
Customers are reportedly ignoring this new model and taking huge discounts on the (very, very) old generation of the Malibu. To fix whatever it got wrong, Chevrolet is going back to the drawing board and is working on a quick refresh for the car that should come out with the next model year.

As a result of bad sales, they’re sitting on a huge stockpile of cars. General Motors has thus been forced to idle the Fairfax plant where the Malibu is made in Kansas. Normal production will only return on January 7th, after 20 days of plant shut-down that includes 7 days of holiday break.

Currently, the company has a 164 days supply of new Malibus available, which should be at least a third more than what they want.

Story via Autonews

 
 
 
 
 

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