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Chevrolet Gets Stronger in France, Germany

Chevrolet is one of the four core brands General Motors will continue to rely on after exiting from bankruptcy but the division seems to be prepared to help the parent company in each corner of the world. In Europe for example, Chevrolet is posting steady sales, maintaining the 2.2 percent share of the total European market in the first six months of 2009. In terms of sales, the brand delivered 214,520 units compared to 269,319 in the January to June period a year earlier.

On the other hand, Chevrolet delivered 85,800 cars in Western Europe in the first six months of 2009, 1.6 percent more over the same period last year.

“In these tough economic times, customers want good-looking, well-equipped cars at exceptionally fair prices,” said Wayne Brannon, head of Chevrolet’s European operations. “Value for money has become more important than ever and, with the Matiz, Aveo and Cruze, the Chevy line-up is exactly right for European customers’ needs.”

But the best figures come from France and Germany which brought registrations of over 4000 units in each country, according to figures given by GM Europe, with increases of 95 and 35 percent respectively. Additionally, sales also grew in Italy, Chevrolet's largest market in Western Europe, with deliveries up over 2,000 units or 8.3 percent in the January to June period.

"Chevrolet also took a significantly larger share of the shrinking Spanish and UK markets, moving up 0.8 and 0.3 percentage points respectively. In Russia, where the market was halved versus the first six months of last year, Chevrolet held its position as the number one non-domestic brand with a stable market share of 8 percent,"
GM revealed.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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