Photo: Chevrolet
Earlier this year, GM celebrated the manufacturing of over 500 million vehicles since 1908, and now they're back with another milestone.
Out of that vast amount of cars, 10 million models were represented by the Chevrolet Malibu, a model sold in over 25 markets around the world including China and Korea.
“The Chevy Malibu joins an exclusive club of vehicles that have achieved this extraordinary milestone and we acknowledge it today by honoring the common thread linking every one produced: the customer,” said Alan Batey, President, Chevrolet Global. “Some people are buying their very first Malibu today and others may have driven a Malibu from a different generation as their first car. It is a car that has resonated with customers for more than half a century.”
It all started in 1964 when the Malibu was first introduced on the market. Back then, the only way the brand would communicate with the buyers was the owner’s manual and a basic customer service system.
Things evolved and in the 1990s, a toll-free line to call centers provided answers to many customer questions. But that wasn't it, as modern times allow drivers to keep permanently in touch with Chevrolet through in-vehicle tech like OnStar and, of course, social media.
Coincidence or not, the 10th million Malibu rolls off the production line just as the ninth-generation model - the 2016 Chevrolet Malibu - enters production. We're talking about a completely restyled car, with boosted fuel efficiency - or at least, that's what Chevrolet claims.
However, the 2016 Malibu is also longer and lighter. The sedan's wheelbase was increased by nearly four inches (101 mm) while engineers put the model on a diet that helped the Malibu ditch 300 lbs (136 kg) off its hips.
Moreover, Chevy will take the hybrid powertrain from the Volt and use it to inspire the one available on the new Malibu. Therefore, the carmaker estimates a fuel consumption of 48 mpg US city, 45 mpg US highway and 47 mpg US combined. The new 2016 Malibu is being put together at the GM Fairfax Assembly plant, located in Kansas City.
“The Chevy Malibu joins an exclusive club of vehicles that have achieved this extraordinary milestone and we acknowledge it today by honoring the common thread linking every one produced: the customer,” said Alan Batey, President, Chevrolet Global. “Some people are buying their very first Malibu today and others may have driven a Malibu from a different generation as their first car. It is a car that has resonated with customers for more than half a century.”
It all started in 1964 when the Malibu was first introduced on the market. Back then, the only way the brand would communicate with the buyers was the owner’s manual and a basic customer service system.
Things evolved and in the 1990s, a toll-free line to call centers provided answers to many customer questions. But that wasn't it, as modern times allow drivers to keep permanently in touch with Chevrolet through in-vehicle tech like OnStar and, of course, social media.
Coincidence or not, the 10th million Malibu rolls off the production line just as the ninth-generation model - the 2016 Chevrolet Malibu - enters production. We're talking about a completely restyled car, with boosted fuel efficiency - or at least, that's what Chevrolet claims.
However, the 2016 Malibu is also longer and lighter. The sedan's wheelbase was increased by nearly four inches (101 mm) while engineers put the model on a diet that helped the Malibu ditch 300 lbs (136 kg) off its hips.
Moreover, Chevy will take the hybrid powertrain from the Volt and use it to inspire the one available on the new Malibu. Therefore, the carmaker estimates a fuel consumption of 48 mpg US city, 45 mpg US highway and 47 mpg US combined. The new 2016 Malibu is being put together at the GM Fairfax Assembly plant, located in Kansas City.
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