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Chevrolet Announces Route 66 Movie-making Competition

Chevrolet and MOFILM have announced a collaboration for the competition that will see film-makers trying to capture the spirit of the open road. The winner of the ‘Route 66’ competition will see his 3-second cinematic creation aired during the Super Bowl XLVI in 2012.

This is the perfect venue for such a video, as during this year’s Super Bowl, Chevrolet’s ad for the Camaro became the most-watched television advertisement of all time. Nielsen estimated that 119,638,000 people watched the “Miss Evelyn’s Wild Ride,” a Camaro ad featuring two guys narrating their vision of the perfect ad for America’s best-selling sports car. Online notoriety is sure to follow for the competition winner, as the Camaro ad has over one million views on Youtube right now.

Road trips provide stories of adventure and freedom - no matter the road or country,”
said Joel Ewanick, General Motors global chief marketing officer. “The Chevrolet Route 66 initiative creates a global community for people to express their universal passion for life’s journeys. Entries will be shared online and the very best will be air during the Super Bowl XLVI telecast next February.”  

We don’t want to have any part in inspiring movie-makers across the world, but we’ll just hint at the fact that the “Route 66” television series from the 60s featured a now classic Corvette.

Chevrolet and MOFILM have collaborated on previous initiatives in the U.S., India and Europe. However, Route 66 marks their first global endeavor.

To enter the competition, participants can sign up to download a brief from Chevrolet at www.Mofilm.com/ChevroletRoute66. The deadline for video submissions is 12:00 noon GMT, December 1, 2011.
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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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