autoevolution
 

Chevrolet Aims For “Individualist” Drivers with 2014 Sonic Limited Edition Colors

2014 Chevrolet Sonic in Deep Magenta Metallic 3 photos
Photo: Chevrolet
2014 Chevrolet Sonic in Deep Magenta Metallic2014 Chevrolet Sonic in Deep Magenta Metallic
Chevrolet has announced the introduction of two limited edition colors for the 2014 Sonic subcompact. The first color, “Deep Magenta Metallic”, will become available from August through December, while the second one, dubbed “Cool Blue”, will be added later this year.
“We know that about one-third of our Sonic buyers note exterior color as an ‘extremely important’ factor in their purchase process – a higher percentage than other small car buyers,” said Michelle Killen, lead creative designer at GM’s color and trim studio and exterior paint expert for Chevrolet.

Following the “Deep Magenta Metallic”, Chevrolet will introduce the “Cool Blue”, described as a “greyish, dirty blue”, from November until March. In addition, the Sonic will also gain a “Dragon Green” hue as a permanent color to the lineup in the first quarter of 2014.

The limited edition colors will be applied with General Motors’ innovative “three-wet” paint process at the Orion Assembly Plant.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Ciprian Florea
Ciprian Florea profile photo

Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories